Founder of Trendscoded. Market positioning and ChatGPT ads for marketing teams and agencies.
Adam Dorfman is the founder of Market Focus, Market Intelligence that establishes market boundaries, comparable competitors, and structured comparisons so customers can act on the intelligence themselves.
His work focuses on the Market Map, Bounded Markets, Market Positioning Associations, Market Standing, and Position Shifts, with the sources kept behind every read.
Adam writes on market positioning, rival strength, and the structured content and proof systems that make AI engines lift a brand into their answers. He works through each new client's Market Map personally.
The canonical Trendscoded surfaces Adam authors and maintains.
Long-form articles on market positioning, competitive ownership, and the evidence behind each measured read.
Canonical definitions for the vocabulary Trendscoded uses across market positioning work.
Side-by-side breakdowns of Trendscoded against AI visibility tools and general-purpose assistants.
The four-beat Read the Market · Build the Proof · Strengthen your Position · Compound the Gains loop, with the artifacts each step produces.
Market Intelligence
A Market Map shows where you compete and who belongs in each comparison. Generate market contracts and conversation-type comparisons — then use the structure however you choose.